Personnel and Job roles (Unit 24: P3)

Learning Outcome 2 (unit 24): Understand the behaviours, skills and attributes necessary within the advertising industry
(P3 U24) Describe what key skills are required for differing media industry job roles

(Completed as a group with Guy and Sam)
Jobs in the advertising industry
  • Marketing manager
  • Sales representative
  • film and video editor
  • Graphic designer
  • Photographer
  • Art director
  • Illustrator
  • Producer
  • Web designer
  • Copywriter
  • Line producer
  • Sound mixer
  • Web designer
(Completed as part of a group)

Comments

Post a Comment

Popular posts from this blog

Evaluate the adverts (Unit 20: M3,D2)

Image
Learning outcome 3 (Unit 20): Be able to produce the planned media components Explain how the created media components comply with the codes and conventions of the media sectors (U20 M3) For our video advert we got an idea from the McDonald's quarter pounder advert and how the main character changed clothes to show each of the years from past to present. We decided to take a twist on that as we saw it was popular so we decided to do changes of clothing. We thought this would be popular as the music makes the video and having our main character dance round to each of the songs created an upbeat feeling to the video which will make people enjoy it more. By making it humorous it will be shared around and be even a good word of mouth review and therefore it will give us more brand awareness and we could become as popular as brands such as Diet Coke and Pepsi as they are the drinks people automatically think of when people suggest fizzy drinks. We stuck to the codes and conventions ...
Read more

Research Portfolio (Unit 20: P1, M1 Unit 24:P1)

Image
Learning outcome 1(unit 20): Know how advertising campaigns embed advertisement across a range of media products Learning outcome 1(unit 24): Understand the products that are produced within and across media industries P1(U20): describe an existing media advertising campaign Disney's Aladdin Disney's Aladdin was released on the 24th May 2019. Disney created marketing campaigns in order to attract their target audience into watching the film. They did this in many ways such as a teaser trailer, an official trailer, two posters, an Instagram page and the soundtrack released on Spotify. Disney did this in order for them to gain more brand awareness and gaining more attention from the older target audience who grew up watching this disney classic. Aims and objectives Source: Disney Aladdin Instagram page Most films base their successes on the overall profit they generate, and one of the most important factors in this is the opening weekend. Because of this, production ...
Read more

Planning the adverts (Unit 20: P2,P3,M2,D1)

Image
Learning Outcome 2 (unit 20) Be able to plan a cross media advertising campaign to a client brief (P2 U20) Create a plan for a cross media advertising campaign in response to a client brief (Completed as part of a group with Guy and Sam) Plan for video Our video idea is having someone drink Phizzwizzard, proceeding to re-live their youth, in their fully grown form. This relates to the client brief in a clever way, as it matches the call to bring the older generation back to their youth.  This is going to be done by starting off with someone who is in their 30s/40s, drinking the can of Phizzwizzard, the secondary target audience for the drink. This will be followed by sudden music and we see the main character slowly go back each year, as he relives his childhood. We see the music change and a costume for each of those years. The advert will start in the present day, descending back to the 80s and travelling through the years, re-going us in the ...
Read more