Planning the adverts (Unit 20: P2,P3,M2,D1)
Learning Outcome 2 (unit 20) Be able to plan a cross media advertising campaign to a client brief
(P2 U20) Create a plan for a cross media advertising campaign in response to a client brief
(Completed as part of a group with Guy and Sam)
Plan for video
Our video idea is having someone drink Phizzwizzard, proceeding to re-live their youth, in their fully grown form. This relates to the client brief in a clever way, as it matches the call to bring the older generation back to their youth. This is going to be done by starting off with someone who is in their 30s/40s, drinking the can of Phizzwizzard, the secondary target audience for the drink. This will be followed by sudden music and we see the main character slowly go back each year, as he relives his childhood.
We see the music change and a costume for each of those years. The advert will start in the present day, descending back to the 80s and travelling through the years, re-going us in the present day. Each year gives a taste of what they wore and what was listened to in that era. We will be tracking our actor as he goes round dancing and reliving his favourite childhood activities to upbeat music. The style of the actor will change dependent on the year, making the advert nostalgic and giving the secondary audience something to remember from their past, as well as making it funny and exciting for the 13-18 year olds.
Plan for Magazine advert
For the magazine advert, it will be an A4 size, using a colour scheme of pink. This is because the Phizzwizzard logo consists of these colours, creating synergy between the two. We will have a picture of the can in the middle taking up the majority of the page on a pink background, showing that the can is the main focus of the page.
The plain and simplistic design showcases the product and brand in all its glory. It tells the consumer that there is nothing fancy about the drink, its just simply does what it says on the label. It doesn't complicate the product, keeping it simple yet effective for what we want to achieve.
Billboard advert
For our billboard advert we need to use the space wisely, in order to best sell and advertise the product. We are going to use a picture of the can on the billboard, with the chosen slogan taking up most of the billboard. This is in order to leave something in the consumers heads, giving them something to take away with them. Having a catchy slogan will help people remember the drink, further selling the product.
The bold and bright colour scheme will stand out and catch peoples eyes when they drive past, enticing them to purchase the drink as its fresh in their heads. The colour scheme will also make consumers relate these colours to Phizzwizzard. By having a theme that follows the magazine advert it helps with brand awareness and will help people recognise Phizzwizzard, creating synergy and a clear brand.
Plan for social media advert
For our social media advert we want to create a simple yet effective poster that will follow the theme with the billboard and the magazine advert. We want a pink background and the can to be the main focus so it will be in the middle with the slogan being underneath it. In the caption will be the # so people can post them drinking the drink to gain more popularity and brand awareness. By having a social media advert it will attract the teenage target audience as they will share it around creating more brand awareness and giving it good reviews so more people will buy it and if it gets trending teenagers are more likely to buy it.
Mood Board
The mood board is showing the different types drink adverts to give us inspiration for our own drinks adverts. These are all popular drinks that have a large brand awareness and by taking some ideas from other drink adverts that are popular we know what we can use in ours to get Phizzwizzard popular and to raise our brand awareness.
Production schedule
(M2 U20) justify the choice of planned components by targeted media sector)
We have chosen to do our advertising campaign in the form of 4 different advertising forms. We chose a magazine advert, a video advert, a billboard advert and a social media advert.
The reason we chose to have a video advert using different songs from different years while the main character dance through their work place while changing their styles as they are reliving their youth. We decided to keep the character the same age throughout as it gave it a unique feature to adverts done before. I feel like a video advert is one of the best ways to convey our advert as it gives a visual image of our drink and also puts across a humours idea for them to buy the drink and when they think of some of the songs it may aid people to think of Phizzwizzard and therefore they may want to go buy the drink. In addition to this The advert gives the idea about reliving the youth of the person who drinks it as we used songs ranging from 1980-2019 to ensure we can attract a wide target audience from those in their 30/40s to those who are 13-18. This gives our drink more brand awareness within the different age groups as the older audience will give Reviews from word of mouth but the teenagers will share it round on social media and therefore it can go trending and therefore it raises our brand awareness and therefore we can become more popular and we can gain more income to expand our brand. We are following our brief and what they explicitly demanded us to design a cross media advertising campaign for Carter soft drinks new drink called Phizzwizzard. we will ensure we add in the name of the brand and the company so people know exactly where to get it from and who creates it so they can link it to other drinks. This will be shown at the end of the video in order to promote our product. The brief also asked us to aim it at 30-40 year old audiences hence the decision to use media through different years so they will enjoy it as well as teenagers enjoying it.
For our magazine advert we chose to make the can the main focus. This is because we want people to remember what the can looks like so the they go shopping and spot this can they will remember it from the magazine advert. We will also use a catchy slogan that they will remember when spotting the drink. This will create brand awareness for phizzwizzard. To link this advert to our brief we need to ensure we made it vibrant and showed what we were selling and due to the fact we are making the can the main focus to attract the attention towards the can so when they see it in stores they will know what it looks like and therefore will remember the advert and buy it and therefore can give reviews on it from word of mouth. This is more aimed towards the older end of the target audience as they are tend to read paperback magazines more than the teenage target audience so making it stand out with a big picture and vibrant colours on the page. The brief has asked us to create a magazine front cover so we will ensure it contains the codes and convention of a magazine advert such as it being in portrait. We made our magazine advert show the can, the flavour, who made it and the price. We will give the can a good and affordable price as the brief dent specify how much it should cost we will also give the colour scheme a pink and red colour in order to give hints at the flavour and the colouring of the liquid.
For our Billboard advert we chose to have the can on the side with the slogan taking up the middle of the advert. The reason we did this is to make it visible to people driving or going past on the train can see it and read it visibly and will remember it. This also creates brand awareness and people will buy the drink. The brief specifically asked us to make a billboard advert along with a magazine advert and a video advert and a social media advert. Once again we will show Carter soft drinks which is the maker of the brand, What the flavour is like and what the name of the drink is. We Will also hint at the red colouring of the liquid through the use of the colour scheme.
For our social media advert we will make a simple advert like the billboard and magazine advert but we will ensure it is effective through the use of the colour scheme and the layout. It will have a pink background with bubbles in the background to instigate its a fizzy drink. We will have the can in the middle and two strawberries either side with the # in the caption of the photos. We will also have phizzwizzards logo on the can and Carter soft drinks logo in the corner to ensure customers know who they ae buying it from. This also links to our brief as they wanted a cross advertising campaign as because it is on social media it will appeal to the 13-18 year olds as they use social media everyday.
(D1 U20) Discuss the legal and ethical constraints within the planned campaign
Legal and ethical constraints
Legal issues
Copyright- The use of other peoples work stating it as your own is against the law. In advertising this could be using someones songs or voice without their permission. For the advert you must ask the person if its ok to use for example a singers song before putting it in your advert you need to ask them and get them to sign to say it's alright for you to use it. If you don't the artist can sue your company and you would become bankrupt. To overcome this I will ensure I have had documents signed to allow me to use other pieces work As we are using music in our advert from many different artists we will need to ensure that we get permission from the record so we dont breach the copyright and patent act 1988.
Minors- The use of under 18s without a parents consent is against the law. This is because they are still children and can't give consent themselves. Therefore when advertising if you are filming people under the age of 18 there must be a document signed by a parent/ guardian allowing them to be filmed. If this is not followed it can lead to children getting in danger and therefore you as a company can be sued. To overcome this I will ensure that a document is signed by parents to make sure they allow me to us their children in our video. We will also film during lesson time to ensure no minors are caught on film walking in the background. We will be using someone who is under 18 so we need to ensure their parents are ok and get the to sign the form to say they are alright with us using their child in this advert.
Privacy- You must have everyone you are planning to include in this advert to sign a talent consent form as if you film people who don't want to be in it they can sue as its breeching their privacy and they can take you to court as they didn't agree to be in it and therefore you could be sued. To overcome this I will ensure no one personal information is leaked and where the actors live and go to school or work are kept private. As we are filming in a school we need to ensure no other children are being filmed as we would be breaching their privacy and therefore we will film while they are in lessons so they don't get filmed.
Ethical issues
Racism: we need to ensure that our video includes no racism as we want to show our diversity that anyone can drink our drink and no one is excluded or singled out. It also means we can't show songs with racist slurs in them.
Swearing: Even though are audience is 13-18 we don't want to encourage this behaviour or have younger viewers see it and then have them use this behaviour so all the songs we us will be clean/ clean versions making sure there is no rude words.
Inappropriate images: We shall be using all images that are appropriate for the yes of children as these will be shown on TV which means no nudity or violent images because it is harmful and gives the wrong impression to our advert campaign.
Homophobia: There will be nothing Homophobic about our advert we include everyone and accept every persons life choices no one will feel left out or attacked by our adverts.
Contravening any of these legal and ethical issues could result in our advert being banned by the ASA (Advertising Standards Authority) meaning we can't get our campaign around and no one will then buy our drink. It also could mean we get sued and our business goes bankrupt.
(P3 U20) Create a pre-production plan for the media components in the planned advertising campaign
(Completed as part of a group with Sam and Guy)
Advert conventions
This billboard advert by Coca Cola coincides with the normal advert conventions. It clearly outlines what exactly they are advertising, shown through the colour scheme chosen. Red has become synonymous with coca cola, with coke abiding to conventions of a clear colour scheme.
Another convention that Coca Cola abides to is their use of a slogan. The slogan sticks in the readers head, giving them something to relate to the product. Slogans allow companies to create brand exposure and conversations amongst consumers.
Having a clear photo of the product shows the consumers what it is exactly is being adverts. This is a necessary convention that is followed by all companies. This is because without a clear image of the product itself.
Similarly, when companies produce adverts in magazines, they abide to conventions to make sure the advert catches the eye of the consumer as they flick through.
Bold text stands out on the page, drawing the consumer to the page, almost forcing them into reading the information on the page. The bold text forces its way into the consumers heads, bringing something away with them.
Synergy between all forms of advertising with the same slogan creates a form of familiarity for the consumer. The more they read the slogan, the more it will stay in the audiences memories. The slogan appears across all forms of advertisement in order to attach something short and snappy too the product.
Including a clear image of the product is a convention that occurs over all forms of advertising. The image being clear on the page is essential to establish what it is the advert is advertising, not leaving anything up to the imagination.
Just how billboards and magazines adverts have conventions, TV adverts also have conventions that all companies will stick too.
Competitor adverts
As our product is a fizzy beverage, there are many competitors currently available on the market. These competitors have been at the top level of what they do for many years, meaning the advertising opportunities they have are much greater than ours. Therefor we need to adapt what these competitors have done, to fit our budget.
7up did something similar to our idea, with a very simplistic billboard containing just a clear colour scheme, relating the product, a clear image of the product itself and a slogan.
This type of billboard has been proven to be very successful. This is due to it only counting the necessities, as people will be more concentrated on the road, so will only have a few seconds to look at the billboard. Filling the billboard with too much doesn't give the consumer enough time to dissect the important information from the billboard, not keeping the necessary information in the consumers heads.
The clear and bold text allows the consumer to read the information from a long way away. This allows the information to be seen by everyone. The slogan being the biggest text tells the audience what the most important part of the build board is.
Another advert competitor is Cocacola. They are one of the most popular fizzy drinks ou their and they also own the brand awareness of Santa clause which is popular every Christmas and due to the fact they are using the most popular seasonal character to make them more popular and due to the fact Phizzwizzard doesn't have this popularity they are competing against this brand to gain more customers. and as we are a new drink we won't have as much money to start off with and since Cocacola have been around for a while they will be more well known and they can use their income to crate more adverts. To overcome this issue we will create a simple yet effective magazine advert and bilbored advert to start off our brand awareness and hopefully we can gain more popularity and therefore become as popular as Cocacola.
Treatments
Pre-production schedule
Storyboard
Risk assessment
Location recce
Castlewood Rd, Barnet EN4 9GE
Potential problems:
People may find their way into the shot, forcing us to re-shoot the shots multiple times. This will stall our progression, as we will have to ensure the backgrounds stay clear at all times. If anyone does happen to find their way into the shots, people who we didn't intend to, this can cause us legal problems as we won't have permission from them.
Shot by shot
(P2 U20) Create a plan for a cross media advertising campaign in response to a client brief
(Completed as part of a group with Guy and Sam)
Plan for video
Our video idea is having someone drink Phizzwizzard, proceeding to re-live their youth, in their fully grown form. This relates to the client brief in a clever way, as it matches the call to bring the older generation back to their youth. This is going to be done by starting off with someone who is in their 30s/40s, drinking the can of Phizzwizzard, the secondary target audience for the drink. This will be followed by sudden music and we see the main character slowly go back each year, as he relives his childhood.
We see the music change and a costume for each of those years. The advert will start in the present day, descending back to the 80s and travelling through the years, re-going us in the present day. Each year gives a taste of what they wore and what was listened to in that era. We will be tracking our actor as he goes round dancing and reliving his favourite childhood activities to upbeat music. The style of the actor will change dependent on the year, making the advert nostalgic and giving the secondary audience something to remember from their past, as well as making it funny and exciting for the 13-18 year olds.
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For the magazine advert, it will be an A4 size, using a colour scheme of pink. This is because the Phizzwizzard logo consists of these colours, creating synergy between the two. We will have a picture of the can in the middle taking up the majority of the page on a pink background, showing that the can is the main focus of the page.
The plain and simplistic design showcases the product and brand in all its glory. It tells the consumer that there is nothing fancy about the drink, its just simply does what it says on the label. It doesn't complicate the product, keeping it simple yet effective for what we want to achieve.
Billboard advert
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The bold and bright colour scheme will stand out and catch peoples eyes when they drive past, enticing them to purchase the drink as its fresh in their heads. The colour scheme will also make consumers relate these colours to Phizzwizzard. By having a theme that follows the magazine advert it helps with brand awareness and will help people recognise Phizzwizzard, creating synergy and a clear brand.
Plan for social media advert
For our social media advert we want to create a simple yet effective poster that will follow the theme with the billboard and the magazine advert. We want a pink background and the can to be the main focus so it will be in the middle with the slogan being underneath it. In the caption will be the # so people can post them drinking the drink to gain more popularity and brand awareness. By having a social media advert it will attract the teenage target audience as they will share it around creating more brand awareness and giving it good reviews so more people will buy it and if it gets trending teenagers are more likely to buy it.
Mood Board
The mood board is showing the different types drink adverts to give us inspiration for our own drinks adverts. These are all popular drinks that have a large brand awareness and by taking some ideas from other drink adverts that are popular we know what we can use in ours to get Phizzwizzard popular and to raise our brand awareness.
Production schedule
(M2 U20) justify the choice of planned components by targeted media sector)
We have chosen to do our advertising campaign in the form of 4 different advertising forms. We chose a magazine advert, a video advert, a billboard advert and a social media advert.
The reason we chose to have a video advert using different songs from different years while the main character dance through their work place while changing their styles as they are reliving their youth. We decided to keep the character the same age throughout as it gave it a unique feature to adverts done before. I feel like a video advert is one of the best ways to convey our advert as it gives a visual image of our drink and also puts across a humours idea for them to buy the drink and when they think of some of the songs it may aid people to think of Phizzwizzard and therefore they may want to go buy the drink. In addition to this The advert gives the idea about reliving the youth of the person who drinks it as we used songs ranging from 1980-2019 to ensure we can attract a wide target audience from those in their 30/40s to those who are 13-18. This gives our drink more brand awareness within the different age groups as the older audience will give Reviews from word of mouth but the teenagers will share it round on social media and therefore it can go trending and therefore it raises our brand awareness and therefore we can become more popular and we can gain more income to expand our brand. We are following our brief and what they explicitly demanded us to design a cross media advertising campaign for Carter soft drinks new drink called Phizzwizzard. we will ensure we add in the name of the brand and the company so people know exactly where to get it from and who creates it so they can link it to other drinks. This will be shown at the end of the video in order to promote our product. The brief also asked us to aim it at 30-40 year old audiences hence the decision to use media through different years so they will enjoy it as well as teenagers enjoying it.
For our magazine advert we chose to make the can the main focus. This is because we want people to remember what the can looks like so the they go shopping and spot this can they will remember it from the magazine advert. We will also use a catchy slogan that they will remember when spotting the drink. This will create brand awareness for phizzwizzard. To link this advert to our brief we need to ensure we made it vibrant and showed what we were selling and due to the fact we are making the can the main focus to attract the attention towards the can so when they see it in stores they will know what it looks like and therefore will remember the advert and buy it and therefore can give reviews on it from word of mouth. This is more aimed towards the older end of the target audience as they are tend to read paperback magazines more than the teenage target audience so making it stand out with a big picture and vibrant colours on the page. The brief has asked us to create a magazine front cover so we will ensure it contains the codes and convention of a magazine advert such as it being in portrait. We made our magazine advert show the can, the flavour, who made it and the price. We will give the can a good and affordable price as the brief dent specify how much it should cost we will also give the colour scheme a pink and red colour in order to give hints at the flavour and the colouring of the liquid.
For our Billboard advert we chose to have the can on the side with the slogan taking up the middle of the advert. The reason we did this is to make it visible to people driving or going past on the train can see it and read it visibly and will remember it. This also creates brand awareness and people will buy the drink. The brief specifically asked us to make a billboard advert along with a magazine advert and a video advert and a social media advert. Once again we will show Carter soft drinks which is the maker of the brand, What the flavour is like and what the name of the drink is. We Will also hint at the red colouring of the liquid through the use of the colour scheme.
For our social media advert we will make a simple advert like the billboard and magazine advert but we will ensure it is effective through the use of the colour scheme and the layout. It will have a pink background with bubbles in the background to instigate its a fizzy drink. We will have the can in the middle and two strawberries either side with the # in the caption of the photos. We will also have phizzwizzards logo on the can and Carter soft drinks logo in the corner to ensure customers know who they ae buying it from. This also links to our brief as they wanted a cross advertising campaign as because it is on social media it will appeal to the 13-18 year olds as they use social media everyday.
(D1 U20) Discuss the legal and ethical constraints within the planned campaign
Legal and ethical constraints
Legal issues
Copyright- The use of other peoples work stating it as your own is against the law. In advertising this could be using someones songs or voice without their permission. For the advert you must ask the person if its ok to use for example a singers song before putting it in your advert you need to ask them and get them to sign to say it's alright for you to use it. If you don't the artist can sue your company and you would become bankrupt. To overcome this I will ensure I have had documents signed to allow me to use other pieces work As we are using music in our advert from many different artists we will need to ensure that we get permission from the record so we dont breach the copyright and patent act 1988.
Minors- The use of under 18s without a parents consent is against the law. This is because they are still children and can't give consent themselves. Therefore when advertising if you are filming people under the age of 18 there must be a document signed by a parent/ guardian allowing them to be filmed. If this is not followed it can lead to children getting in danger and therefore you as a company can be sued. To overcome this I will ensure that a document is signed by parents to make sure they allow me to us their children in our video. We will also film during lesson time to ensure no minors are caught on film walking in the background. We will be using someone who is under 18 so we need to ensure their parents are ok and get the to sign the form to say they are alright with us using their child in this advert.
Privacy- You must have everyone you are planning to include in this advert to sign a talent consent form as if you film people who don't want to be in it they can sue as its breeching their privacy and they can take you to court as they didn't agree to be in it and therefore you could be sued. To overcome this I will ensure no one personal information is leaked and where the actors live and go to school or work are kept private. As we are filming in a school we need to ensure no other children are being filmed as we would be breaching their privacy and therefore we will film while they are in lessons so they don't get filmed.
Ethical issues
Racism: we need to ensure that our video includes no racism as we want to show our diversity that anyone can drink our drink and no one is excluded or singled out. It also means we can't show songs with racist slurs in them.
Swearing: Even though are audience is 13-18 we don't want to encourage this behaviour or have younger viewers see it and then have them use this behaviour so all the songs we us will be clean/ clean versions making sure there is no rude words.
Inappropriate images: We shall be using all images that are appropriate for the yes of children as these will be shown on TV which means no nudity or violent images because it is harmful and gives the wrong impression to our advert campaign.
Homophobia: There will be nothing Homophobic about our advert we include everyone and accept every persons life choices no one will feel left out or attacked by our adverts.
Contravening any of these legal and ethical issues could result in our advert being banned by the ASA (Advertising Standards Authority) meaning we can't get our campaign around and no one will then buy our drink. It also could mean we get sued and our business goes bankrupt.
(P3 U20) Create a pre-production plan for the media components in the planned advertising campaign
(Completed as part of a group with Sam and Guy)
Advert conventions
Another convention that Coca Cola abides to is their use of a slogan. The slogan sticks in the readers head, giving them something to relate to the product. Slogans allow companies to create brand exposure and conversations amongst consumers.
Having a clear photo of the product shows the consumers what it is exactly is being adverts. This is a necessary convention that is followed by all companies. This is because without a clear image of the product itself.
Bold text stands out on the page, drawing the consumer to the page, almost forcing them into reading the information on the page. The bold text forces its way into the consumers heads, bringing something away with them.
Synergy between all forms of advertising with the same slogan creates a form of familiarity for the consumer. The more they read the slogan, the more it will stay in the audiences memories. The slogan appears across all forms of advertisement in order to attach something short and snappy too the product.
Including a clear image of the product is a convention that occurs over all forms of advertising. The image being clear on the page is essential to establish what it is the advert is advertising, not leaving anything up to the imagination.
Just how billboards and magazines adverts have conventions, TV adverts also have conventions that all companies will stick too.
Competitor adverts
As our product is a fizzy beverage, there are many competitors currently available on the market. These competitors have been at the top level of what they do for many years, meaning the advertising opportunities they have are much greater than ours. Therefor we need to adapt what these competitors have done, to fit our budget.
7up did something similar to our idea, with a very simplistic billboard containing just a clear colour scheme, relating the product, a clear image of the product itself and a slogan.
This type of billboard has been proven to be very successful. This is due to it only counting the necessities, as people will be more concentrated on the road, so will only have a few seconds to look at the billboard. Filling the billboard with too much doesn't give the consumer enough time to dissect the important information from the billboard, not keeping the necessary information in the consumers heads.
The clear and bold text allows the consumer to read the information from a long way away. This allows the information to be seen by everyone. The slogan being the biggest text tells the audience what the most important part of the build board is.
Another advert competitor is Cocacola. They are one of the most popular fizzy drinks ou their and they also own the brand awareness of Santa clause which is popular every Christmas and due to the fact they are using the most popular seasonal character to make them more popular and due to the fact Phizzwizzard doesn't have this popularity they are competing against this brand to gain more customers. and as we are a new drink we won't have as much money to start off with and since Cocacola have been around for a while they will be more well known and they can use their income to crate more adverts. To overcome this issue we will create a simple yet effective magazine advert and bilbored advert to start off our brand awareness and hopefully we can gain more popularity and therefore become as popular as Cocacola.
Treatments
Video advert:
Our actor comes into work and drinks phizzwizzard. The viewer then begins to hear music from, going from the past (1980s) to the present day (2019). The actor dances and re-enactes his favourite, younger memories from these years, all the time to the beat of each song, as they relive their youth. This will attract the older audiences of adults in their 30s, as they will be able to relate to the activities and feelings in the advert.
Billboard advert:
For our billboard advert, we are having the can on the side of billboard, with the slogan in the middle. This is because from research of our competitors billboards ads, it is shown that simplistic, yet bold billboards result in the best results, as the viewers don't have much time to dissect all the information on the billboard as they drive past. All this will be on a pink background, as these are the main colours of the brand. This billboard will attract people, due to its bold and simplistic design, not confusing the consumer as to what it is exactly we are advertising.
Magazine advert:
Our magazine advert is very similar to the billboard advert. This creates synergy and a pattern between our different adverts, making our brand very recognisable. We decided to have a picture of the can on an A4 page, resulting in the can being the centre of attention on the page. The slogan underneath will give the consumer something they can take from both the billboard and magazine advert, recalling cementing it into their brain. The bold colours will stand out as the consumer flicks through the magazine, stopping them in their tracks and almost forcing them into reading the advert.
Social media advert:
Our social media advert will combine both a modern sleekness, as well as old classics. This will appeal to both our main target audience of 13-18 year olds, as well as creating nostalgia for our secondary audience of people in their 30s. The advert will consist of the can, open, in front of an old school jukebox. The jukebox creates nostalgia for the older audience, as this is what they would have grown up with. The open can creates a want from people viewing the advert.
Pre-production schedule
Storyboard
Risk assessment
Risk
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High medium low
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Camera tripod
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Someone could trip and hurt themselves
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Medium
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Raining
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Location recce
Castlewood Rd, Barnet EN4 9GE
Our video will be filmed at Jcoss. This is because this is where our actor works. This means filming here will be the most convenient for the actor, and we can base our schedule around his free time. As well as this, this is where we go to school and therefore it is easily accessible, and we know where the best places to film are.
Potential problems:
A potential problem could be that our actor isn't free, as he may be teaching at the time we want to film at, meaning we may have less time to film making the project rushed. This will effect the final product as it won't be up to as high standard as we want.
People may find their way into the shot, forcing us to re-shoot the shots multiple times. This will stall our progression, as we will have to ensure the backgrounds stay clear at all times. If anyone does happen to find their way into the shots, people who we didn't intend to, this can cause us legal problems as we won't have permission from them.
Weather, such as rain, can stall our progression. This can cause a problem as its a factor that is out of our control, so we will have to work our way around it. If we find that its shots that can't be changed, we will have to remove them completely, changing the final product, potentially for the worse.
If we want to film in certain classrooms or places, they might be in use and therefore can delay our production.
How to overcome it:
Our teacher has a busy schedule, so they may not be free all day. However we can overcome this with a sit down with our teacher, and find out when they are free to film. This will let us know when we are able to film.
To overcome the potential problem of people walking into our shots, we will have to make sure we lock of the areas that we are filming in. This will ensure that people who are not meant to be in our shots, don't come into the shots, forcing us to re-film.
As we can't control the weather, any outside shots may be delayed due to the fact we can't film outside, during the rain, as the equipment will get wet. To overcome this, we will check the weather forecast beforehand ,so we know when it will be likely we can film outside.
If certain places are being used at times when we want to film, we won't be able to film in there, therefore delaying our final product. To overcome this, we will check when each of the rooms have availability and use it in those periods.
Shot by shot
Visualisation Diagrams
Magazine
Billboard
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