Create the adverts (Unit 20: P4,M3)
Learning Outcome 3 (Unit 20): Be able to produce the planned media components
Create production materials to be used in the original media product (U20 P4)
Bilboard
Audience feedback
For a billboard it fills the space nicely and therefore it will catch the attention of those driving or walking past it. They liked how the can is the main focus and the same on how the slogan is one of the biggest fonts on the billboard because it's wanted to be remembered.
However they thought I should portray the fact that the flavour is strawberry laces more as it does say it on the can but it may not attract the attention of the passers by as it's not the main focus. A way in which we could show this more cleatrkuy is putting some strawberry laces into the billboard to show it clearly and boldly.
Magazine
Audience feedback
For my magazine advert people liked once again that the can was the main focus as it catches your attention. The fact that the colours compliment each other and the fact they are vibrant makes it stand out so when people are flicking through a magazine it will catch their eye. Also it is easier to see the strawberry laces on this poster as people will be closer to it.
People also thought I could portray the fact its meant to be nostalgic with the can and strawberry laces for the older end of the target audience as it will make them want to buy it more as it would remind them of their youth.
Video
Audience feedback
For my video advert people liked how they could see him dancing to different music from the 80s 90s and present day. They found it nostalgic as some of the music was what they listened to when they were younger. They also liked the costume changes and the dancing as they found it humorous and due to this they enjoyed watching the advert throughout as it kept making them laugh.
However what they said we could of done better was mentioning the flavour the price and the makers of the drink as it would give them more information on what it is. This is because they may not like the flavour or they may not be intending on buying it due to the fact there wasn't enough information. However they liked the fact the #feelthephizz was used throughout as it will give the company more brand awareness on social media and by this it could go trending.
Create production material that follows the codes and conventions of the chosen genre for the media product. (U20 M3)
Here are our three adverts for Phizzwizzard. we did a magazine advert a billboard advert and a video advert. We did this because we could then target different people in different ways. For example having a billboard will attract the older end of our target audience because when they drive past it it will catch their attention with the can being the centre of attention. Same with the magazine advert as when people see it in the magazine the bright vibrant colours will attract their attention along with the can being the main picture in. order for them to be more curious into what this drink is. Mcdonalds use billboards adverts and magazine adverts that share similarities in order for them to be recognised by the audience so they will buy from their brand. this is what we did in our campaign across the three platforms due to the fact we want to recognise the codes and conventions of advertising. We were inspired by this billboard advert as it was simple yet effective and it shows exactly what the company is and it will be recognised by the people driving past and the bright yellow will attract their attention and may make them want to drink phizzwizzard. We also took inspiration from this magazine advert because it is making the chips the main focus and therefore people will recognise it and may want to buy some therefore they could go out and get some. These both gave us inspiration fror our two adverts as we wanted to make ours eye-catching but be simple so people aren't confused.
In our video advert we portrayed the fact that the drink was nostalgic and wanted to remind the older end of our target audience but we also made it humours and used songs from this day and age that they will recognise as well as the older songs. We used a voice over at the end as it was a typical advert convention and we had a catchy slogan to help people remember and then when it comes to mind they would want a Phizzwizzard. We used the same slogan in order to keep a theme going through the three adverts as well as a hashtag to help our advertisement become more modern and attract that teenage audience. For our video advert we chose these costumes because it gave an upbeat theme to our music video as at the beginning our actor started off in a dull same old job as he does everyday and once he drinks the phizzwizzard it changes his style into colourful Hawaiian shirts making the video look vibrant much like our posters. We chose to film in school as that's where our actor works and therefore we were trying to show how Phizzwizzard brings fun to your life after your a teenager as it helps remember your youth. We used the idea from an existing campaign which was the Mcdonalds quarter pounder campaign which had one person taking a bite into the burger while he changes clothes fro, different time periods. We did this with different songs and different outfits to appeal to different audiences such as the 13-18 year olds as they would find it humorous to watch as well as the target audience of 30-40 year olds will remember the songs and find it nostalgic.
Create production materials to be used in the original media product (U20 P4)
For phizzwizzard we made three adverts a billboard, a magazine and a video advert. This is because we then have different ways to target different target audiences who we want to buy the drink. We had a theme throughout which was about it being phizzylicious and that was out slogan as I feel its catchy and people will remember it and when they do they will want to buy the drink.
Bilboard
Audience feedback
For a billboard it fills the space nicely and therefore it will catch the attention of those driving or walking past it. They liked how the can is the main focus and the same on how the slogan is one of the biggest fonts on the billboard because it's wanted to be remembered.
However they thought I should portray the fact that the flavour is strawberry laces more as it does say it on the can but it may not attract the attention of the passers by as it's not the main focus. A way in which we could show this more cleatrkuy is putting some strawberry laces into the billboard to show it clearly and boldly.
Magazine
For my magazine advert people liked once again that the can was the main focus as it catches your attention. The fact that the colours compliment each other and the fact they are vibrant makes it stand out so when people are flicking through a magazine it will catch their eye. Also it is easier to see the strawberry laces on this poster as people will be closer to it.
People also thought I could portray the fact its meant to be nostalgic with the can and strawberry laces for the older end of the target audience as it will make them want to buy it more as it would remind them of their youth.
Video
Audience feedback
For my video advert people liked how they could see him dancing to different music from the 80s 90s and present day. They found it nostalgic as some of the music was what they listened to when they were younger. They also liked the costume changes and the dancing as they found it humorous and due to this they enjoyed watching the advert throughout as it kept making them laugh.
However what they said we could of done better was mentioning the flavour the price and the makers of the drink as it would give them more information on what it is. This is because they may not like the flavour or they may not be intending on buying it due to the fact there wasn't enough information. However they liked the fact the #feelthephizz was used throughout as it will give the company more brand awareness on social media and by this it could go trending.
Create production material that follows the codes and conventions of the chosen genre for the media product. (U20 M3)
Here are our three adverts for Phizzwizzard. we did a magazine advert a billboard advert and a video advert. We did this because we could then target different people in different ways. For example having a billboard will attract the older end of our target audience because when they drive past it it will catch their attention with the can being the centre of attention. Same with the magazine advert as when people see it in the magazine the bright vibrant colours will attract their attention along with the can being the main picture in. order for them to be more curious into what this drink is. Mcdonalds use billboards adverts and magazine adverts that share similarities in order for them to be recognised by the audience so they will buy from their brand. this is what we did in our campaign across the three platforms due to the fact we want to recognise the codes and conventions of advertising. We were inspired by this billboard advert as it was simple yet effective and it shows exactly what the company is and it will be recognised by the people driving past and the bright yellow will attract their attention and may make them want to drink phizzwizzard. We also took inspiration from this magazine advert because it is making the chips the main focus and therefore people will recognise it and may want to buy some therefore they could go out and get some. These both gave us inspiration fror our two adverts as we wanted to make ours eye-catching but be simple so people aren't confused.
In our video advert we portrayed the fact that the drink was nostalgic and wanted to remind the older end of our target audience but we also made it humours and used songs from this day and age that they will recognise as well as the older songs. We used a voice over at the end as it was a typical advert convention and we had a catchy slogan to help people remember and then when it comes to mind they would want a Phizzwizzard. We used the same slogan in order to keep a theme going through the three adverts as well as a hashtag to help our advertisement become more modern and attract that teenage audience. For our video advert we chose these costumes because it gave an upbeat theme to our music video as at the beginning our actor started off in a dull same old job as he does everyday and once he drinks the phizzwizzard it changes his style into colourful Hawaiian shirts making the video look vibrant much like our posters. We chose to film in school as that's where our actor works and therefore we were trying to show how Phizzwizzard brings fun to your life after your a teenager as it helps remember your youth. We used the idea from an existing campaign which was the Mcdonalds quarter pounder campaign which had one person taking a bite into the burger while he changes clothes fro, different time periods. We did this with different songs and different outfits to appeal to different audiences such as the 13-18 year olds as they would find it humorous to watch as well as the target audience of 30-40 year olds will remember the songs and find it nostalgic.
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